In the multifamily game, it’s not just about being seen—it’s about becoming unforgettable. That’s where GRO shines. Our dynamic mix of sharp digital marketing and eye-catching creative design elevates your community from being just another option to a compelling choice. We’re all about crafting experiences that linger, ensuring your property remains at the forefront of potential residents’ minds throughout their decision-making journey. With GRO, you’re not just filling spaces; you’re building a legacy of success.
Win & Retain Residents
Armed with razor-sharp digital marketing wizardry, eye-popping creative content, and web design so sleek it slides straight into residents’ hearts, we catapult your multifamily community from background noise to center stage. Our game plan? To ensnare your target audience’s attention at every click and corner, making your community the undeniable hero of their housing saga. This is how we do it:
Multifamily Marketing 2024 FAQ
Multifamily housing communities with adequate marketing budgets often allocate funds to a mix of search advertising, display advertising, and various social advertising strategies. Paid search advertising, predominantly via Google, stands out as the foremost popular and generally the most successful option, succeeded by Instagram / Facebook advertising. If the budget is healthy, we strongly consider adding geofence display advertising.
It is very common to reduce or pause investment in marketing tactics when a multifamily housing community achieves 100% occupancy, yet certain marketing channels ought to operate continuously. Funds should consistently be dedicated to Search Engine Optimization (SEO) to enhance or maintain your organic rankings, as it is highly probable that your competitors are persistently implementing SEO on their websites.
The most common multifamily websites feature six pages including the following pages: Home, floorplans, amenities, gallery, FAQ and contact. It’s common to also see location/community pages as well.
Every action or occurrence on your website that involves the submission of a prospect’s details ought to be monitored and identified as a conversion. This encompasses actions like completing forms, initiating click-to-call requests, submitting applications, scheduling tours, and utilizing live chat features. Tracking engagement activities, such as duration of site visit, number of pages visited per session, and clicks on the “get directions” link, is equally crucial, as they serve as valuable signs of a potential future conversion.
We advise using a small part of your paid search ad budget to target ads that use your property’s name. This is important for a few reasons: it lets you quickly change info like open spots and special deals in your ads, helps your website get noticed while it’s moving up on Google’s search results, and keeps competitors from stealing your spotlight.
GRO works with many clients who are performing well with TikTok ads, but how well it works can change based on where your multifamily community is and who you’re trying to reach. TikTok has gotten better at helping you find the right people, but because multifamily housing is in a special category for ads, you can only target ads to a whole city and can’t pick people based on their age. Also, TikTok asks for a minimum of $20 a day to run ads, which is a lot more than most other social ad sites. We suggest trying TikTok ads only if your budget is solid and you’re already putting money into other important online strategies like paid search, SEO, Meta advertising, and geofencing.
