Supercharged Student Housing Marketing
Turn your lackluster underperforming campaigns into high-performing lead generating machines with GRO
3x Innovator Award Winner
GRO wins the 2022 Student Housing Business Innovator Award for Best Mobile Marketing Campaign for the third year in a row.
win & retain students
GRO Knows Student Housing
GRO has rapidly emerged as one of the most trusted student housing marketing agencies in the game. Ownership groups and property management companies go with GRO because we have a true understanding of the enormously high stakes at play. We know that millions (if not billions) of dollars are on the line, so your marketing efforts should be handled with the highest level of care. Our 100%-custom marketing strategies are crafted to help you reach your ultimate goals — healthy cash-flowing assets and successful exits.
Digital marketing & creative services
It can take weeks, if not months, for a college student to choose their place to live. That’s why it’s crucial to have an omnichannel marketing strategy that stays in front of the student during their entire decision-making journey. Here are just a few ways we help student housing communities generate qualified opportunities.
Paid Search Advertising
Be present when students search for terms relevant to your company on search engines.
SEO
Climb the search engine rankings so you can be discovered by students and their parents.
Social Media Advertising
Using Facebook, Instagram, Snapchat and TikTok to engage and influence students.
Programmatic Display
Generate awareness for your property via websites, apps and streaming services.
Geofence Advertising
Serve ads to students who physically dwell at competitor properties and University POIs, and track walk-in conversions. Addressable also available
Streaming Radio Advertising
Serve ads to students on Spotify and Pandora.
OTT / Connected TV
Serve ads via SmartTV through today's most popular streaming services like Hulu and more.
Website Development
Beautiful, mobile-friendly, search-optimized WordPress websites that drive conversions.
Creative Services
Turning your vision into reality. From branding to collateral, and everything in between.
Cookie cutter is cringe.
100% Custom Campaign Strategies
We are relationship builders, not transactional sellers. You won’t find any bronze, silver or gold-templated packages here. All of our marketing strategies are 100% custom-tailored to drive more leases and generate maximum ROI for your student housing community. Sure, it may require some heavy lifting up front, but we know it’s totally worth it in the long haul.
Your Data. Your Time.
Access your campaign data 24/7 from the cloud
GRO believes you should always have full access to your data so you can have a clear understanding of the health of your marketing efforts. Our reporting software features a beautiful, customizable dashboard that displays the data that matters the most to you and your key stakeholders. Need to dive deeper? No problema. We have the ability to pull custom metrics from hundreds of different advertising, analytics and data sources.
Most popular data connectors: Google Analytics, Google Ads, Meta Ads, Snap Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Spotify Ads, YouTube Ads, Google My Business, SimpliFi, Basis, CallRail, Bing Ads, Salesforce, HubSpot
how we do it
The Process
We’ve worked our tails off to earn the trust of the most reputable owners and operators in the student housing industry. Here’s a little snapshot of what you can expect when you engage in a partnership with us.
1. Kickoff
Once the agreement is signed, both parties will attend a 30-minute to 1 hour phone call to introduce team members, reaffirm goals and expectations, and solidify campaign timelines.
2. Collect
The kickoff call was a success and we’re now BFFs. It’s time to get to work. To start building your campaigns, we will need all of your relevant creative and digital assets. Creative assets include logos, visual ID kits, brand standards guides and any approved photos/copy. Digital assets include access to Google Tag Manager, Google Analytics, social profiles/ad accounts and your website content management system. The sooner you provide GRO with your assets, the sooner we will be able to launch the campaigns.
3. Create
Now that we have all of the necessary assets in our possession, it’s time to start building your campaigns. Your campaigns will be designed to generate as many qualified opportunities at the lowest cost possible and structured in a way to quickly identify winners and losers (AB testing). Once the setup is complete, your campaigns will run through a final checklist to ensure all of your messaging, creative and budget pacing are 100% accurate. This is also the time your campaign dashboard will be created so you can view campaign performance from anywhere at any time!
4. Launch
To quote the movie Top Gun, “Let’s kick the tires and light the fires!” All systems go. Your campaigns are live! Now the real fun begins.
5. Analyze
Campaign data will start to come in immediately after the campaigns launch. Our digital marketing team will begin to review the data and start planning the first round of optimizations.
6. Communicate
Beginning the second week after the campaign launch, your GRO account manager will check in on a bi-weekly basis to share insights into your campaign performance. If you don’t need that much TLC from us (or you are simply too busy), we’ll be more than happy to scale back to fit your needs.
7. Optimize
After 30 days of collecting campaign data and feedback from the monthly reporting call, the digital marketing team will start making adjustments to the campaigns to improve performance. Adjustments may include but are not limited to: new ad copy, new creative, keyword additions and exclusions, bid adjustments, landing page revisions. Optimizations will be made on a weekly basis and will continue on for the entirety of our partnership!
our friends
Honored to work with the best in the student housing industry
the pod
Student Housing Marketing Podcast
Hear from the most influential marketing leaders in the student housing industry as they share their insights, ideas, and stories on how to win and retain students. Hosted by Matt Pavlick.
