2025-2026 Student Housing Marketing Launch Checklist
Introduction Students are back on campus, and the Fall 2026 leasing season is underway. Every competitor is gearing up to deploy their marketing budgets in hopes of starting off hot. Students will see it all. The question isnāt if theyāll see you, itās whether what they see will actually make them stop, pay attention, and […]
Four Simple Fixes to Improve Your Property Website Conversions
Introduction Sick of watching traffic come to your property site only to leave without converting? Youāre not alone. The good news: you probably donāt need a total website overhaul. You just need to stop making things harder than they need to be. In the multifamily and student housing world, your website should be more than […]
AI Search for Student Housing – What We Know Right Now
Introduction Jump To Sections Prompt #1 – General Prompt #2 – Diving Deeper The Big Takeaways What You Can Do Right Now Time flies when it comes to AI. In just over two years since its public launch, ChatGPT has exploded in popularity, now boasting over 300 million weekly active usersā67 million of those from […]
Instagram Announces āEditsā Video Tool to Rival TikTokās CapCut
Instagram strikes during TikTok’s time of vulnerability On January 19th, Instagramās Head, Adam Mosseri, announced a game-changing video editing app called Edits, signaling Metaās bold move to compete directly with TikTokās highly popular CapCut. In Mosseriās words, āEdits is more than a video editing app; itās a full suite of creative tools.ā The app will […]
What to Do if TikTok Gets Banned: Smart Budget Shifts for Multifamily and Student Housing Marketers
TikTok’s on the choppin’ block. Prepare thyself. TikTok could be on its way out in the U.S., and while weād all love to keep scrolling through our favorite influencers, stitches and memes, marketers in the student housing and multifamily space need to have a Plan B ready. If youāve been investing in TikTok ads to […]
7 Red Flags in Multifamily & Student Housing Marketing Reports (and How to Fix Them)
Intro Skip the intro. Get to the good stuff. When I started my journey with GRO in 2018, I saw a tremendous opportunity in the student housing and multifamily verticals due to the glaring absence of digital marketing knowledge and education. Youād be lucky to find a marketer in those spaces who was digitally savvy, […]