On January 19th, Instagram’s Head, Adam Mosseri, announced a game-changing video editing app called Edits, signaling Meta’s bold move to compete directly with TikTok’s highly popular CapCut.
In Mosseri’s words, “Edits is more than a video editing app; it’s a full suite of creative tools.” The app will include:
Edits preview via the App Store. Photo courtesy of Meta
CapCut has long been a favorite for TikTok creators, offering an intuitive interface, templates, and one-tap editing for effortless, professional-quality videos. Meta’s Edits promises to go a step further with its unique features, including a live insights dashboard that provides real-time engagement data from followers and non-followers alike.
This development is massive for marketers in multifamily and student housing, many of whom already manage active Instagram accounts for their properties but may not use TikTok. While Instagram’s video capabilities have lagged behind TikTok, Edits levels the playing field by making it easier than ever to create high-quality, engaging content without extensive effort or expertise. Key benefits for marketers:
My favorite standout feature from CapCut, which Meta will likely replicate, is push notifications for trending edits. This feature makes it possible to create content that matches viral trends in seconds—perfect for apartment marketers looking to keep their social media fresh and relevant.
According to the official App Store, Edits will launch on March 13th. For marketers eager to get ahead, I recommend heading to TikTok and downloading CapCut today. The familiarity with its tools will prepare you to hit the ground running with Edits when it drops—because, let’s face it, Meta loves to mimic successful competitors.
Edits isn’t just another app—it’s a game-changer for multifamily and student housing marketers. This powerful tool will revolutionize the way you create video content, making it easier than ever to produce high-quality, engaging videos that resonate with your audience. With Edits, you’ll finally have access to the kind of intuitive, trend-driven features that have set TikTok creators apart for years. This is more than an update—it’s a new weapon in your marketing arsenal that can elevate your social media strategy and drive results like never before. Enjoy!