In the fast-paced, high-stakes home building industry, making a positive impact is everything. At GRO, we stand out by expertly navigating the market’s distinct challenges and capitalizing on opportunities with precision. Our targeted, multi-channel digital marketing campaigns are laser-focused on three critical goals: captivating homebuyers, driving more home sales, and empowering builders and developers to build more communities.
Our expertise in digital marketing and creative design ensures that your communities capture and keep the attention of prospective buyers from their first glance to final purchase. We weave a compelling narrative across search engine marketing, social media, and personalized content, ensuring your brand remains a constant throughout their home buying journey. By maintaining a dynamic presence and adapting our strategies to meet their evolving needs, we make certain your developments are the ones they remember and choose. This is how we do it:
Homebuilder Marketing 2024 FAQ
Home building communities with adequate marketing budgets typically allocate their resources to a mix of brand awareness and lead-generation digital marketing strategies. For brand awareness, social media advertising campaigns on platforms like Facebook and Instagram, along with geofence display advertising, are all strategic options. To convert in-market prospects (those actively researching to buy a home) into leads, paid search advertising on Google is strongly recommended.
It varies by market, but all branding and creative elements (logo, renderings, marketing collateral, site signage, and website) should be complete and launched three to six months before sales begin. This will provide your new home building development enough time to generate awareness and build frequency with prospective buyers.
Typical Build-to-Rent websites showcase six core pages: Home, Communities, About Us, Homebuyer Resources, Galleries, Contact Us Additionally, it’s frequent to find sections dedicated to the local community and virtual tour features.
Any goal or event on your website where a prospect’s information is submitted should be tracked and labeled as a conversion. This includes form fills, click to calls, inquiries, appointment scheduling, and live chats. Engagement events such as time on site, mortgage calculators, pages per visit, and “get directions” link clicks are also important metrics to track, as they are all positive indicators that a conversion is probable in the future.
We recommend allocating a very small portion of your overall paid search advertising budget to target your community name (branded keywords) for the following reasons – being able to update information such as availability and promotions in your listings, maintaining visibility while your new website organically climbs the Google rankings, and protecting against competitor developments.
