Hilltop is Auburn’s newest 4- and 5-bedroom townhome development, purpose-built for how students actually live: huge floor plans, private bedrooms and baths, attached garages, and immersive gameday energy. Just steps from campus and positioned in one of the fastest-growing corridors in Auburn, Hilltop gives residents front-row access to everything happening — without dorm vibes or outdated layouts.
This is student living, leveled up.
Industry
Student Housing
Location
Auburn, AL
Involvement
Logo / Visual ID
Website Design
Paid Search Advertising
Display Advertising
Meta Advertising
SEO
Client
Sand Rock Partners
Renderings courtesy of The View
Auburn is one of the most competitive student housing markets in the country — with more than 35 properties and nearly 20,000 purpose-built beds fighting for awareness and market share.
As a brand-new development entering a crowded playing field, Hilltop needed:
GRO developed a high-impact marketing foundation anchored by a conversion-optimized landing page showcasing premium renderings and video content from The View. This became the primary storytelling and conversion hub, built to do exactly what a new development must do: make a powerful first impression and give prospects a reason to engage.
Once the landing page launched, GRO activated a multi-channel digital strategy to drive qualified traffic and nurture interest across the full leasing timeline. Tactics included:
Organically positioned Hilltop in front of students actively researching housing near Auburn University.
Captured high-intent prospects and drove immediate traffic to the landing page.
Built widespread awareness quickly — especially among students not yet in “leasing mode.”
Ensured Hilltop stayed in front of prospective residents across their decision journey.
The strategy launched in the early summer, with campaign momentum scaling aggressively through July — a few weeks before leasing momentum is most competitive in the Auburn market.
Meta & Display Ad Designs
Hilltop leased to 100% occupancy for the 2026 academic year 10 weeks ahead of expectations, outperforming initial owner projections by a wide margin. In a market known for aggressive competition and saturation, Hilltop’s early full lease-up validated both the brand and the go-to-market strategy — quickly positioning the property as a top contender in Auburn.
The Numbers
Stats Timeframe: June 2025 to October 2025
