contact
Multifamily Marketing Case Study

RISE Julington Case Study

GRO Boosts RISE Julington's Leasing Efforts While Surpassing Digital Marketing Benchmarks.

Overview

RISE Julington, a newly established apartment community in the serene Mandarin neighborhood of Jacksonville, FL, near Durbin Creek, offers a living experience that harmonizes modern luxury with the area’s natural beauty. Just a stone’s throw from the picturesque Julington Creek, the community’s name is a tribute to the tranquil yet vibrant surroundings. RISE Julington sets itself apart with its pet-friendly 1, 2, and 3 bedroom apartments, each designed to embody calmness, purposefulness, and a natural aesthetic that mirrors the paradise of its locale. With a deep respect for the Mandarin neighborhood’s inherent beauty, every aspect of RISE Julington has been thoughtfully crafted. From the spacious and modern apartments to the exquisite amenities, the community promises an elevated living experience that is not just a place to reside, but a sanctuary that truly reflects the essence of considerate and vibrant design.

Industry

Multifamily

Location

Jacksonville, FL

Involvement

Paid Search Advertising
Geofence / Display
Social Media Advertising
SEO

Client

RISE Real Estate

*Photos / Renderings owned by RISE

Opportunity

Confronted with the challenge of making a mark in Jacksonville’s competitive apartment market, RISE Julington engaged GRO to elevate its profile in the bustling Mandarin neighborhood. GRO crafted a comprehensive digital marketing strategy aimed at the diverse community of Jacksonville, particularly appealing to those seeking a blend of modernity and comfort in their next apartment. This strategy deployed an array of digital tactics including Google Paid Ads, Social Media Advertising across platforms like Facebook and Instagram, as well as innovative Programmatic and Geofence Advertising, all supported by strategic SEO efforts. The goal was not only to generate excitement about RISE Julington but also to translate this heightened attention into solid, quality leads and, ultimately, successful lease signings. This multi-faceted approach was meticulously tailored to resonate with the unique lifestyle and preferences of Jacksonville’s apartment hunters.

Social Media Story Carousel Ads

Solutions & Results

In addressing RISE Julington’s leasing challenges, GRO deployed an incisive digital marketing strategy that not only surpassed digital marketing performance benchmarks but also played a pivotal role in achieving a remarkable 90% lease rate! This achievement is a clear indicator of the campaign’s effectiveness in converting leads into leases, reflecting the successful alignment of marketing efforts with the specific needs of the Jacksonville real estate market. Moreover, this high lease rate translates into substantial returns for RISE, underscoring GRO’s commitment to driving not just occupancy numbers but also tangible financial success. Through this strategic approach, RISE Julington has been firmly established as a premier living destination, showcasing GRO’s expertise in delivering results that exceed client expectations.

The Numbers

0
Total Conversions
0 +
Total Campaign Impressions
0
Campaign Clicks
0 +
Website Sessions
0
Conversions
(Paid Search)
$ 0
Cost/Conversion
(Paid Search)
0
% Conversion Rate
(Paid Search)
0
% Click-Thru Rate
(Paid Search)
0
Conversions
(Paid Social)
0 +
Ad Impressions
(Paid Social)
0 +
Link Clicks
(Paid Social)
$ 0
Cost Per Click
(Paid Social)
Back to Work
Locations
Contact
Follow Us