Overview
Industry
Multifamily
Location
Jacksonville, FL
Involvement
Client
RISE Real Estate
*Photos / Renderings owned by RISE
Opportunity
Confronted with the challenge of making a mark in Jacksonville’s competitive apartment market, RISE Julington engaged GRO to elevate its profile in the bustling Mandarin neighborhood. GRO crafted a comprehensive digital marketing strategy aimed at the diverse community of Jacksonville, particularly appealing to those seeking a blend of modernity and comfort in their next apartment. This strategy deployed an array of digital tactics including Google Paid Ads, Social Media Advertising across platforms like Facebook and Instagram, as well as innovative Programmatic and Geofence Advertising, all supported by strategic SEO efforts. The goal was not only to generate excitement about RISE Julington but also to translate this heightened attention into solid, quality leads and, ultimately, successful lease signings. This multi-faceted approach was meticulously tailored to resonate with the unique lifestyle and preferences of Jacksonville’s apartment hunters.
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Solutions & Results
In addressing RISE Julington’s leasing challenges, GRO deployed an incisive digital marketing strategy that not only surpassed digital marketing performance benchmarks but also played a pivotal role in achieving a remarkable 90% lease rate! This achievement is a clear indicator of the campaign’s effectiveness in converting leads into leases, reflecting the successful alignment of marketing efforts with the specific needs of the Jacksonville real estate market. Moreover, this high lease rate translates into substantial returns for RISE, underscoring GRO’s commitment to driving not just occupancy numbers but also tangible financial success. Through this strategic approach, RISE Julington has been firmly established as a premier living destination, showcasing GRO’s expertise in delivering results that exceed client expectations.
The Numbers
