Instagram Announces ‘Edits’ Video Tool to Rival TikTok’s CapCut
Instagram strikes during TikTok’s time of vulnerability On January 19th, Instagram’s Head, Adam Mosseri, announced a game-changing video editing app called Edits, signaling Meta’s bold move to compete directly with TikTok’s highly popular CapCut. In Mosseri’s words, “Edits is more than a video editing app; it’s a full suite of creative tools.” The app will […]
What to Do if TikTok Gets Banned: Smart Budget Shifts for Multifamily and Student Housing Marketers
TikTok’s on the choppin’ block. Prepare thyself. TikTok could be on its way out in the U.S., and while we’d all love to keep scrolling through our favorite influencers, stitches and memes, marketers in the student housing and multifamily space need to have a Plan B ready. If you’ve been investing in TikTok ads to […]
7 Red Flags in Multifamily & Student Housing Marketing Reports (and How to Fix Them)
Intro Skip the intro. Get to the good stuff. When I started my journey with GRO in 2018, I saw a tremendous opportunity in the student housing and multifamily verticals due to the glaring absence of digital marketing knowledge and education. You’d be lucky to find a marketer in those spaces who was digitally savvy, […]
