Multifamily Marketing 2026: Navigating the Role of AI
Introduction As 2026 begins, we are stepping into a future fundamentally reshaped by digital innovation. If you work in multifamily marketing, youâre facing big changes. Generative AI is transforming digital marketing faster than anyone thought possible. The landscape of how users search online is changing, and many old strategies donât work the same way. AI […]
2025-2026 Student Housing Marketing Launch Checklist
Introduction Students are back on campus, and the Fall 2026 leasing season is underway. Every competitor is gearing up to deploy their marketing budgets in hopes of starting off hot. Students will see it all. The question isnât if theyâll see you, itâs whether what they see will actually make them stop, pay attention, and […]
Four Simple Fixes to Improve Your Property Website Conversions
Introduction Sick of watching traffic come to your property site only to leave without converting? Youâre not alone. The good news: you probably donât need a total website overhaul. You just need to stop making things harder than they need to be. In the multifamily and student housing world, your website should be more than […]
Digital Marketing Essentials For A Property Rebrand
Introduction Rebranding a companyâs name and logo isnât just about fresh visuals; itâs a strategic shift that impacts how your business is perceived online. To make this process successful, especially in digital marketing, youâll need to navigate several critical areas thoughtfully. Hereâs how to approach it step by step. 1. Website/Domain Migration “What are best […]
AI Search for Student Housing – What We Know Right Now
Introduction Jump To Sections Prompt #1 – General Prompt #2 – Diving Deeper The Big Takeaways What You Can Do Right Now Time flies when it comes to AI. In just over two years since its public launch, ChatGPT has exploded in popularity, now boasting over 300 million weekly active usersâ67 million of those from […]
Instagram Announces âEditsâ Video Tool to Rival TikTokâs CapCut
Instagram strikes during TikTok’s time of vulnerability On January 19th, Instagramâs Head, Adam Mosseri, announced a game-changing video editing app called Edits, signaling Metaâs bold move to compete directly with TikTokâs highly popular CapCut. In Mosseriâs words, âEdits is more than a video editing app; itâs a full suite of creative tools.â The app will […]
What to Do if TikTok Gets Banned: Smart Budget Shifts for Multifamily and Student Housing Marketers
TikTok’s on the choppin’ block. Prepare thyself. TikTok could be on its way out in the U.S., and while weâd all love to keep scrolling through our favorite influencers, stitches and memes, marketers in the student housing and multifamily space need to have a Plan B ready. If youâve been investing in TikTok ads to […]
7 Red Flags in Multifamily & Student Housing Marketing Reports (and How to Fix Them)
Intro Skip the intro. Get to the good stuff. When I started my journey with GRO in 2018, I saw a tremendous opportunity in the student housing and multifamily verticals due to the glaring absence of digital marketing knowledge and education. Youâd be lucky to find a marketer in those spaces who was digitally savvy, […]