Senior Living Case Study

Parmore Arcadia Trails Case Study

GRO's digital marketing delivers - Parmore reaches 100% occupancy!


Parmore Arcadia Trails is a brand new affordable 55+ senior living community located in Balch Springs, Texas. This community boasts a prime location that’s in close proximity to dining, shopping, recreation, and entertainment in Balch Springs, ensuring that residents always have plenty of options to explore. The blend of luxury and affordability creates an outstanding value for seniors, ensuring that their overall senior living experience is distinctively theirs. With fabulous resort-style amenities such as a fitness center, swimming pool, and clubhouse, residents have endless options for active living, indulgence, peaceful relaxation, and more. This new community offers a vibrant lifestyle with unique features and advantages that cater to the needs and interests of senior residents.


Senior Living


Balch Springs, TX


Paid Search Advertising
Geofence / Display
Social Media Advertising


Asset Living

*Photos / Renderings owned by Asset Living

Opportunity & Solution

Recognizing the urgent need to elevate Parmore Arcadia Trails’ presence in a competitive market, Asset Living enlisted GRO’s expertise to swiftly amplify awareness and accelerate lease generation. GRO identified a multifaceted digital marketing approach as key, targeting families actively seeking senior living options for their loved ones. This strategy encompassed a robust mix of Google Paid Ads, Social Media Ads on platforms like Facebook and Instagram, along with cutting-edge Programmatic and Geofence Advertising, all underpinned by strategic SEO efforts. These targeted initiatives were poised to not only create a buzz around Parmore but to convert that heightened visibility into tangible, high-quality leads and ultimately, leases.

Social Media Ads

Parmore achieves 100% occupancy and GRO’s digital marketing campaigns deliver!

Through diligent and frequent optimizations, GRO not only significantly exceeded digital campaign performance benchmarks but also played a pivotal role in Parmore achieving a remarkable milestone
of 100% leasing occupancy. The success of these efforts exemplified GRO’s ability to not just meet, but exceed client expectations, cementing Parmore as a vibrant and fully occupied senior living community.

The Numbers

Total Conversions
Total Campaign Impressions
0 K
Campaign Clicks
0 +
Website Sessions
Paid Search Conversions
Paid Search
$ 0
Unique people reached (Social)
0 K
Paid Social Conversions