Overview
Haverly Phoenix (now known as MAA Central Ave), situated in the heart of Midtown Phoenix, combines luxury living with urban convenience. The property features meticulously designed apartments that blend contemporary aesthetics with thoughtful details, creating an atmosphere of comfort and sophistication. Among the premium amenities are a state-of-the-art fitness center, a resort-style pool, and a rooftop lounge that boasts breathtaking views of Camelback Mountain. Located in the vibrant Midtown neighborhood, Haverly offers easy access to the finest dining, entertainment, and cultural experiences in the area. It stands as a pinnacle of luxury living in Midtown Phoenix, making it an exemplary choice for a new home.
Industry
Multifamily
Location
Phoenix, AZ
Involvement
Client
*Photos / Renderings owned by Toll Brothers
Opportunity & Solution
To raise Haverly’s profile in a competitive landscape, Toll Brothers and Greystar chose GRO for their strategic acumen in accelerating market visibility and lease generation. GRO outlined a sophisticated digital marketing strategy tailored to attract young professionals and families searching for their next home in the Phoenix area. This approach integrated a diverse array of tools: Google Paid Ads, targeted Social Media Advertising on platforms like Facebook and Instagram, advanced Programmatic and Geofence Advertising, all reinforced by strategic SEO. The plan aimed to not only draw attention to Haverly but also to convert this interest into high-quality leads and, ultimately, successful leases.
Social Media Ads
Results – 100% Leasing Occupancy Achieved! Campaign Benchmarks Exceeded!
The Numbers
