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Senior Living Case Study

Dial Senior Living
Case Study

GRO Supercharges Conversions and Walk-In Traffic While Slashing Costs for Dial Senior Living.

Overview

Dial Senior Living, a premier provider of senior living communities, is dedicated to offering exceptional care and a vibrant lifestyle for seniors. With over 20 communities, Dial Senior Living aims to provide a nurturing environment where seniors can thrive. Their services range from independent living to assisted living and memory care, tailored to meet the unique needs of each resident. More information about Dial Senior Living can be found at www.dialseniorliving.com.

Industry

Senior Living

Location

Nationwide Portoflio

Involvement

Paid Search Advertising
Geofence / Display
Social Media Advertising
SEO

Client

Dial Senior Living

*Photos / Renderings owned by Dial Senior Living

Opportunity & Solution

When Dial Senior Living approached us, their digital marketing efforts were primarily focused on paid search campaigns with limited retargeting. They faced several challenges, including a low conversion rate and a high cost per conversion. Additionally, their retargeting campaigns suffered from a very low click-through rate (CTR).

To address these issues, we implemented a comprehensive strategy that included:

  1. Market Research: We conducted in-depth market research to understand the search volume and competitive landscape, ensuring that Dial Senior Living wasn’t overspending or driving up their own cost-per-click (CPC).
  2. PPC Campaign Optimization: We continued to invest heavily in pay-per-click (PPC) campaigns but optimized them for better performance. This included refining keywords, ad copy, and targeting parameters to increase relevance and engagement.
  3. GDN Keyword Retargeting: We introduced Google Display Network (GDN) Keyword Retargeting in competitive markets. This approach allowed us to serve targeted ads to potential tenants who had previously or were actively searching highly relevant keywords.
  4. Social Media Advertising: We expanded Dial Senior Living’s digital presence by launching social media advertising campaigns on Facebook and Instagram. This channel aimed to increase brand awareness and drive more traffic to their website.
The Belleview story ad
The Montclair story ad

Social Media Ads

GRO’s digital marketing strategy delivers. Dial experiences significant performance improvements!

  1. Conversion Rate Improvement: The conversion rate for PPC campaigns increased by 100%, demonstrating the effectiveness of our optimized campaigns.
  2. Reduced Cost Per Conversion: The cost per conversion decreased by 54.55%, resulting in substantial cost savings for Dial Senior Living.
  3. Successful Retargeting Campaigns: Our GDN Keyword Retargeting efforts generated a CTR 8 times higher than their previous Retargeting campaigns and CPC’s under $1, leading to a considerably lower cost per conversion.
  4. Increased Walk-In Tours: The combination of improved PPC campaigns and enhanced retargeting efforts contributed to a 20% year-over-year increase in walk-in tours across many of Dial Senior Living’s properties.
  5. High Engagement on Social Media: Our social media advertising campaigns served 110,000 ads on Facebook and Instagram over the last 90 days, generating 2,240 clicks with a 2.04% CTR. The high engagement rate indicates strong potential for future growth.
 

Our comprehensive digital marketing strategy significantly improved Dial Senior Living’s online performance. By doubling the conversion rate, reducing the cost per conversion, and increasing engagement through effective retargeting and social media advertising, we successfully enhanced their digital footprint and drove more qualified leads. The result was a notable increase in walk-in tours, showcasing the power of a well-rounded digital marketing approach.

For more information about Dial Senior Living and their communities, visit www.dialseniorliving.com.

The Numbers

Conversion Rate Increase
%
Ads Served
0 K
Decrease in cost per lead!
0 %
YoY increase in walk-in tours!
0 %
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