digital marketing Case Study
Crovetti Orthopaedics
GRO’s paid search strategy increases lead volume by 246% and decreases acquisition costs by 68%.
Increased lead volume
The Story
For more than 20 years, Crovetti Orthopaedics and Sports Medicine (COSM) has been providing quality and proven orthopedic care for the Las Vegas Valley. When it comes to innovation, Crovetti Orthopaedics is leading the charge. Dr. Michael Crovetti is known in the Las Vegas community for developing new Orthopedic instrumentation and surgical devices have dedicated his career to training surgeons throughout the world on disorders and new technologies for hip and knee surgeries.
industry
Orthopaedics
location
Las Vegas
Involvement
Digital Marketing
tactics
Paid Search Advertising
GRO's approach
Let's blow it up and Start from Scratch, Shall we?
GRO partnered with a local Las Vegas agency that was looking to increase the performance of one of their existing clients, Crovetti Orthopaedics. After GRO reviewed the previous marketing vendor’s campaign data, they confirmed that the account was indeed being mismanaged, but also saw a massive opportunity to turn things around.
GRO cleaned the slate and rebuilt Crovetti’s Google Ad campaigns from scratch. Instead of using a broad and loose targeting approach to paid search ads like the previous marketing vendor, GRO chose to be extremely strict, while amplifying relevant reach. More focus and budget were put towards a significantly smaller number of keywords and a substantial amount of negative keywords were implemented to shield as much unqualified traffic away from the Crovetti website as possible.
the results
Switching strategies produces huge improvements!
Increased Lead Volume
Conversion Rate
Decrease in Cost Per Conversion