A leading Senior Living provider was struggling with falling occupancy across their portfolio and a shallow pipeline of qualified leads. In an effort to keep units filled, they leaned heavily on a costly third-party lead aggregator—A Place for Mom—which, while helpful in the short term, offered little control, low predictability, and rising costs. That’s when they turned to GRO.
Industry
Senior Living
Location
Nationwide Portfolio
Involvement
GRO began with a deep dive into market research for each individual community. We analyzed local demand trends, audience demographics, and digital behavior to build a custom digital marketing strategy for every location in the portfolio.
Key elements of the strategy included:
The goal: generate highly qualified leads—people who were actively looking for senior living solutions in each community’s market.
The impact was both immediate and long-lasting. Over the course of one year, the client saw:
Most leads were high-intent inquiries coming through phone calls and form submissions, confirming that GRO’s campaigns were resonating with decision-ready prospects.
This Senior Living provider went from reactive occupancy-filling tactics to a scalable, proactive strategy that puts them back in control. With GRO’s expertise, they reduced costs, increased move-ins, and took a major step away from reliance on third-party lead vendors.
The digital marketing ROI – Undeniable. The growth potential – Still accelerating.
The Numbers
Most Leads Were High-Intent, Via Calls and Form Submissions
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