Providing the spark your real estate marketing deserves
Drive more leads and close more leases with GRO.
Senior Living
Multi-Family Rentals
Homebuilding
Student Housing
win & retain residents
GRO Knows Real Estate Marketing
At GRO, we thrive on delivering highly effective digital marketing solutions to communities spanning diverse sectors, such as senior living, multi-family, homebuilding, and student housing. Our profound understanding of the real estate industry’s dynamics enables us to build trust with owners and operators nationwide through tailored marketing strategies that yield exceptional results. With our industry expertise and meticulous attention to detail, we proudly stand as the preferred agency for clients seeking triumphant success in the fiercely competitive real estate market.
Vera in Odessa
Parmore Arcadia Trails
Digital marketing & creative services
Paid Search Advertising
Be present when residents search for terms relevant to your company on search engines.
SEO
Climb the search engine rankings so you can be discovered by residents.
Social Media Advertising
Using Facebook, Instagram, Snapchat and TikTok to engage and influence residents.
Programmatic Display
Generate awareness for your property via websites, apps and streaming services.
Geofence Advertising
Serve ads to residents who physically dwell at competitor properties, and track walk-in conversions. Addressable also available
Streaming Radio Advertising
Serve ads to residents on Spotify and Pandora.
OTT / Connected TV
Serve ads via SmartTV through today's most popular streaming services like Hulu and more.
Website Development
Beautiful, mobile-friendly, search-optimized WordPress websites that drive conversions.
Creative Services
Turning your vision into reality. From branding to collateral, and everything in between.
Cookie cutter Campaigns are Cringe.
100% Custom Campaign Strategies
At GRO, we prioritize building relationships over making transactions. We are dedicated to developing 100% custom-tailored marketing strategies that drive more leases and maximize ROI for your student housing community. Unlike generic bronze, silver, or gold packages, we focus on delivering personalized solutions that perfectly align with your specific needs. We understand that creating tailored strategies may involve initial effort, but rest assured, our track record speaks for itself when it comes to surpassing long-term expectations.
Why go with GRO?
When it comes to driving results, GRO doesn’t just hit the mark, we set it. Our mastery in designing powerful digital marketing campaigns translates into tangible performance, consistently bringing high-quality leads that supercharge your lease rates. Besides performance, here are a few other reasons why the best owners and operators in the industry choose GRO.
Proactive
Responsive
Your success is our mission, and it doesn’t end with the sale. At GRO, we’re always there for you, whether it’s to answer a quick question or to address a challenge promptly. We ensure you feel supported and valued, every step of the way.
EducatioN
We’re not just experts in digital marketing – we’re educators, too. We demystify the complexities of digital marketing, explaining the “why” behind each tactic and how they will benefit your community. We believe in a collaborative approach, analyzing data together and making informed decisions that will drive your success.
Your data. Your time.
GRO believes you should always have full access to your data so you can have a clear understanding of the health of your marketing efforts. Our reporting software features a beautiful, customizable dashboard that displays the data that matters the most to you and your key stakeholders. Need to dive deeper? No problem. We have the ability to pull custom metrics from hundreds of different advertising, analytics and data sources.
Most popular data connectors: Google Analytics, Google Ads, Meta Ads, Snap Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Spotify Ads, YouTube Ads, Google My Business, SimpliFi, Basis, CallRail, Bing Ads, Salesforce, HubSpot
Your Data. Your Time.
Access your campaign data 24/7 from the cloud
GRO believes you should always have full access to your data so you can have a clear understanding of the health of your marketing efforts. Our reporting software features a beautiful, customizable dashboard that displays the data that matters the most to you and your key stakeholders. Need to dive deeper? No problema. We have the ability to pull custom metrics from hundreds of different advertising, analytics and data sources.
Most popular data connectors: Google Analytics, Google Ads, Meta Ads, Snap Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Spotify Ads, YouTube Ads, Google My Business, SimpliFi, Basis, CallRail, Bing Ads, Salesforce, HubSpot
how we do it
The Process
We’ve worked our tails off to earn the trust of the most reputable owners and operators in the student housing industry. Here’s a little snapshot of what you can expect when you engage in a partnership with us.
1. Kickoff
Once the agreement is signed, both parties will attend a 30-minute to 1 hour phone call to introduce team members, reaffirm goals and expectations, and solidify campaign timelines.
2. Collect
The kickoff call was a success and we’re now BFFs. It’s time to get to work. To start building your campaigns, we will need all of your relevant creative and digital assets. Creative assets include logos, visual ID kits, brand standards guides and any approved photos/copy. Digital assets include access to Google Tag Manager, Google Analytics, social profiles/ad accounts and your website content management system. The sooner you provide GRO with your assets, the sooner we will be able to launch the campaigns.
3. Create
Now that we have all of the necessary assets in our possession, it’s time to start building your campaigns. Your campaigns will be designed to generate as many qualified opportunities at the lowest cost possible and structured in a way to quickly identify winners and losers (AB testing). Once the setup is complete, your campaigns will run through a final checklist to ensure all of your messaging, creative and budget pacing are 100% accurate. This is also the time your campaign dashboard will be created so you can view campaign performance from anywhere at any time!
4. Launch
To quote the movie Top Gun, “Let’s kick the tires and light the fires!” All systems go. Your campaigns are live! Now the real fun begins.
5. Analyze
Campaign data will start to come in immediately after the campaigns launch. Our digital marketing team will begin to review the data and start planning the first round of optimizations.
6. Communicate
Beginning the second week after the campaign launch, your GRO account manager will check in on a bi-weekly basis to share insights into your campaign performance. If you don’t need that much TLC from us (or you are simply too busy), we’ll be more than happy to scale back to fit your needs.
7. Optimize
After 30 days of collecting campaign data and feedback from the monthly reporting call, the digital marketing team will start making adjustments to the campaigns to improve performance. Adjustments may include but are not limited to: new ad copy, new creative, keyword additions and exclusions, bid adjustments, landing page revisions. Optimizations will be made on a weekly basis and will continue on for the entirety of our partnership!