Start winning more patients with GRO today!
GRO’s certified digital marketers help orthopaedic clinics all over the country win new patients through carefully planned marketing programs that are custom-tailored to meet your goals. We frequently and proactively make optimizations to ensure that your marketing dollars are stretched as far as they can go.
We’ve worked our tails off to earn the reputation of being one of the most trusted digital marketing agencies in the industries we serve. Here’s a little snapshot of what you can expect when you engage in a partnership with us.
Once the agreement is signed, both parties will attend a 30-minute to 1 hour phone call to introduce team members, reaffirm goals and expectations, and solidify campaign timelines.
The kickoff call was a success and we’re now BFFs. It’s time to get to work. To start building your campaigns, we will need all of your relevant creative and digital assets. Creative assets include logos, visual ID kits, brand standards guides and any approved photos/copy. Digital assets include access to Google Tag Manager, Google Analytics, social profiles/ad accounts and your website content management system. The sooner you provide GRO with your assets, the sooner we will be able to launch the campaigns.
Now that we have all of the necessary assets in our possession, it’s time to start building your campaigns. Your campaigns will be designed to generate as many qualified opportunities at the lowest cost possible and structured in a way to quickly identify winners and losers (AB testing). Once the setup is complete, your campaigns will run through a final checklist to ensure all of your messaging, creative and budget pacing are 100% accurate. This is also the time your campaign dashboard will be created so you can view campaign performance from anywhere at any time!
To quote the movie Top Gun, “Let’s kick the tires and light the fires!” All systems go. Your campaigns are live! Now the real fun begins.
Campaign data will start to come in immediately after the campaigns launch. Our digital marketing team will begin to review the data and start planning the first round of optimizations.
Beginning the second week after the campaign launch, your GRO account manager will check in on a bi-weekly basis to share insights into your campaign performance. If you don’t need that much TLC from us (or you are simply too busy), we’ll be more than happy to scale back to fit your needs.
After 30 days of collecting campaign data and feedback from the monthly reporting call, the digital marketing team will start making adjustments to the campaigns to improve performance. Adjustments may include but are not limited to: new ad copy, new creative, keyword additions and exclusions, bid adjustments, landing page revisions. Optimizations will be made on a weekly basis and will continue on for the entirety of our partnership!
At GRO all digital strategies are unique for every orthopaedic clinic and their objective. Here are 5 ways we can increase new orthopaedic patients for your clinic.
It’s time to stop wasting precious ad dollars and start winning new patients. Contact us today!
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