GRO won the award for their mobile marketing efforts for The Nine at Rio and The Nine at Tallahassee student housing communities.
DETROIT (November 6, 2020) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference virtual event on October 19.
“I’m thrilled that GRO’s successful marketing partnerships with Asset Living (Asset), Spaces Management (Spaces), and 908 Group on The Nine at Rio and The Nine at Tallahassee projects have been recognized by Student Housing Business,” said Matt Pavlick, president of GRO. “The communication and desire for everyone to become better, smarter marketers played a huge role in our success in two of the most competitive markets in the student housing landscape.”
The award was based on the off-campus project that had the best success and most innovation with its mobile marketing campaign. GRO teamed up with Spaces, 908 Group, and Asset to develop and execute lease-up marketing campaigns for The Nine at Tallahassee (FSU) and The Nine at Rio (UT Austin) properties.
“Our partnership with GRO and 908 on this project was hugely successful because of the collaborative nature of the relationship,” said Alex Abernathy, VP of lease-up marketing at Asset. “GRO treating The Nine as if it were their own in understanding the demographic and vision, and working with our leasing and marketing team to deploy the campaign ultimately led to a large part of the success of this asset.”
GRO’s mobile marketing campaign strategy included multiple media platforms to impact and influence students choosing their home for the fall 2019 school year. Both properties reached 100% lease-up and only used 50% of their annual marketing budget.
“GRO brings an ownership mindset in their approach to planning and executing an impactful mobile and digital marketing strategy. GRO’s expertise and collaborative work with our team at The Nine at Rio and 908 Group led to one of the fastest and most successful new development lease-ups we have completed,” said Andy Turner, owner of Spaces.
Despite the challenges of COVID-19, the GRO and Asset teams are underway on the 908 lease-up projects for 2021 and continue to see the best in-market success.
“While 2020 has taught us many things in the student housing world, one thing in particular is the importance of effective mobile and digital marketing,” said Shawn Regan, managing director of 908 Group. “The partnership between GRO and Asset has always put an emphasis on staying a few steps ahead of the competition in regard to digital marketing, and their results speak for themselves.”
About GRO Marketing
GRO Marketing is a full-service marketing agency specializing in digital marketing, creative services, brand development, SEO, and social media. The agency’s client roster spans from local to national businesses in 70 US markets with a focus on healthcare, retail, student housing, e-commerce, and entertainment industries. To learn more, visit gromarketing.com.
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