GRO Wins 2021 Innovator Award For Best Mobile Marketing Campaign

GRO won the award for their mobile marketing efforts for Aero on 24th in Gainesville, Florida.

TUSCALOOSA, AL (July 14, 2021) — GRO Marketing (GRO) has won the Innovator Award for Best Mobile Marketing Campaign at the National Multifamily Housing Council (NMHC)/InterFace Student Housing Conference in Austin, TX. 

“I’m very pleased that the hard work and dedication of the GRO and Asset team has been recognized by Student Housing Business for a second year in a row,” said Matt Pavlick, President of GRO. “Reaching college students in a pandemic environment certainly had its challenges, but constantly communicating and making smart, fast marketing decisions proved to be a winner in an ultra-competitive Gainesville market. I couldn’t be more proud of the team for this accomplishment.” 

The Innovator Award was awarded to the off-campus project that had the most success and best innovation with it’s mobile marketing campaign. GRO and Asset Living (Asset) teamed up to develop and execute lease-up marketing campaigns for Aero on 24th, a student housing community located a mile and a half from the University of Florida. 

“March 2020 forced everyone to change the way they approached their marketing strategy.  For us it wasn’t a question of how we could increase our digital marketing, it was how we could be better digital marketers,” said Alex Abernathy, VP of Lease-up Marketing at Asset. “GRO brought every possible solution to the table, and we worked together to refine a strategy for Aero. GRO stayed ahead of the curve and contributed in a big way to the success of the community in a tough environment.” 

With COVID-19 in full swing, GRO focused the majority of its marketing efforts toward digital platforms, most notably retroactive and addressable geofencing. Aero successfully pre-leased the property to over 95% occupancy. With over 58 properties in the ultra-competitive Gainesville market, five of which were new developments, Aero ended the leasing season with the highest pre-lease rate, and experienced little to no turnover. 

About GRO Marketing

GRO Marketing is a full-service marketing agency specializing in digital marketing, creative services, brand development, SEO and social media. The agency’s client roster spans from local to national businesses in 105 US markets with a focus on student housing, healthcare, retail, e-commerce and entertainment industries. To learn more, visit


Chelsea Davis

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