Digital marketing & Creative services
We’re the shake to your bake…your marketing alley-ooper.
Dig the Bo Jackson reference.
Your audience spends a staggering amount of hours each day on their phones, laptops, tablets and connected TVs. That’s why it’s a no-brainer to focus a significant amount of your marketing investment on a multichannel marketing strategy that informs, engages, and influences your customers while they use their digital devices. From search engine advertising to TikTok ads and everything in between, GRO’s got you covered.
We are relationship builders, not transactional sellers. You won’t find any bronze, silver or gold-templated packages here. All of our marketing strategies are 100% custom-tailored to win more opportunities and generate maximum ROI for your business. Sure, it may require some heavy lifting up front, but we know it’s totally worth it in the long haul.
We are committed to providing you with full transparency into the performance of your marketing efforts. Our reporting software features a beautiful, customizable dashboard that displays all the key metrics that matter to you and your stakeholders. And if you want to go even deeper, we can easily pull custom metrics from a wide range of advertising, analytics, and data sources. Having this information at your fingertips is essential for understanding the health of your marketing efforts and making confident decisions about your strategy.
Most popular data connectors: Google Analytics, Google Ads, Meta Ads, Snap Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Spotify Ads, YouTube Ads, Google My Business, SimpliFi, Basis, CallRail, Bing Ads, Salesforce, HubSpot
We’ve worked our tails off to earn the reputation of being one of the most trusted digital marketing agencies in the industries we serve. Here’s a little snapshot of what you can expect when you engage in a partnership with us.
Once the agreement is signed, both parties will attend a 30-minute to 1 hour phone call to introduce team members, reaffirm goals and expectations, and solidify campaign timelines.
The kickoff call was a success and we’re now BFFs. It’s time to get to work. To start building your campaigns, we will need all of your relevant creative and digital assets. Creative assets include logos, visual ID kits, brand standards guides and any approved photos/copy. Digital assets include access to Google Tag Manager, Google Analytics, social profiles/ad accounts and your website content management system. The sooner you provide GRO with your assets, the sooner we will be able to launch the campaigns.
Now that we have all of the necessary assets in our possession, it’s time to start building your campaigns. Your campaigns will be designed to generate as many qualified opportunities at the lowest cost possible and structured in a way to quickly identify winners and losers (AB testing). Once the setup is complete, your campaigns will run through a final checklist to ensure all of your messaging, creative and budget pacing are 100% accurate. This is also the time your campaign dashboard will be created so you can view campaign performance from anywhere at any time!
To quote the movie Top Gun, “Let’s kick the tires and light the fires!” All systems go. Your campaigns are live! Now the real fun begins.
Campaign data will start to roll in immediately after the campaigns launch. Our digital marketing team will begin to review the data and start planning the first round of optimizations.
Beginning the second week after the campaign launch, your GRO account manager will check in on a bi-weekly basis to share insights into your campaign performance. If you don’t need that much TLC from us (or you are simply too busy), we’ll be more than happy to scale back to fit your needs.
After 30 days of collecting campaign data and feedback from the monthly reporting call, the digital marketing team will start making adjustments to the campaigns to improve performance. Adjustments may include but are not limited to: new ad copy, new creative, keyword additions and exclusions, bid adjustments, landing page revisions. Optimizations will be made on a weekly basis and will continue on for the entirety of our partnership!