Digital marketing & Creative services
Drive leads. Build pipelines.Crush deals.
We’re the shake to your bake…your marketing alley-ooper.
GRO knows digital.
Dig the Bo Jackson reference.
Your audience spends a staggering amount of hours each day on their phones, laptops, tablets and connected TVs. That’s why it’s a no-brainer to focus a significant amount of your marketing investment on a multichannel marketing strategy that informs, engages, and influences your customers while they use their digital devices. From search engine advertising to TikTok ads and everything in between, GRO’s got you covered.
Digital marketing & creative services
Paid Search Advertising
Be present when prospects search for terms relevant to your company on search engines.
SEO
Climb organic search rankings so you can be discovered by your audience.
Social Media Advertising
Using Facebook, Instagram, Snapchat and TikTok to engage and influence prospects.
Programmatic Display
Generate awareness for your brand via websites, apps and streaming services.
Geofence Advertising
Serve ads to users who dwell in specific locations and track walk-in conversions.
Streaming Radio Advertising
Serve ads to your target audience on Spotify and Pandora.
OTT / Connected TV
Reach your audience on their SmartTVs through popular streaming services like Hulu and beyond with targeted ad campaigns.
Website Development
Stunning, conversion-driven WordPress websites that are both mobile-friendly and search-optimized
Creative Services
Turning your vision into reality. From branding to collateral, and everything in between.
Cookie cutter is cringe.
100% Custom Campaign Strategies
We are relationship builders, not transactional sellers. You won’t find any bronze, silver or gold-templated packages here. All of our marketing strategies are 100% custom-tailored to win more opportunities and generate maximum ROI for your business. Sure, it may require some heavy lifting up front, but we know it’s totally worth it in the long haul.
Your Data. Your Time.
24/7 Cloud Reporting Dashboard
We are committed to providing you with full transparency into the performance of your marketing efforts. Our reporting software features a beautiful, customizable dashboard that displays all the key metrics that matter to you and your stakeholders. And if you want to go even deeper, we can easily pull custom metrics from a wide range of advertising, analytics, and data sources. Having this information at your fingertips is essential for understanding the health of your marketing efforts and making confident decisions about your strategy.
Most popular data connectors: Google Analytics, Google Ads, Meta Ads, Snap Ads, TikTok Ads, LinkedIn Ads, Amazon Ads, Spotify Ads, YouTube Ads, Google My Business, SimpliFi, Basis, CallRail, Bing Ads, Salesforce, HubSpot
how we do it
The Process
We’ve worked our tails off to earn the reputation of being one of the most trusted digital marketing agencies in the industries we serve. Here’s a little snapshot of what you can expect when you engage in a partnership with us.
1. Kickoff
Once the agreement is signed, both parties will attend a 30-minute to 1 hour phone call to introduce team members, reaffirm goals and expectations, and solidify campaign timelines.
2. Collect
The kickoff call was a success and we’re now BFFs. It’s time to get to work. To start building your campaigns, we will need all of your relevant creative and digital assets. Creative assets include logos, visual ID kits, brand standards guides and any approved photos/copy. Digital assets include access to Google Tag Manager, Google Analytics, social profiles/ad accounts and your website content management system. The sooner you provide GRO with your assets, the sooner we will be able to launch the campaigns.
3. Create
Now that we have all of the necessary assets in our possession, it’s time to start building your campaigns. Your campaigns will be designed to generate as many qualified opportunities at the lowest cost possible and structured in a way to quickly identify winners and losers (AB testing). Once the setup is complete, your campaigns will run through a final checklist to ensure all of your messaging, creative and budget pacing are 100% accurate. This is also the time your campaign dashboard will be created so you can view campaign performance from anywhere at any time!
4. Launch
To quote the movie Top Gun, “Let’s kick the tires and light the fires!” All systems go. Your campaigns are live! Now the real fun begins.
5. Analyze
Campaign data will start to roll in immediately after the campaigns launch. Our digital marketing team will begin to review the data and start planning the first round of optimizations.
6. Communicate
Beginning the second week after the campaign launch, your GRO account manager will check in on a bi-weekly basis to share insights into your campaign performance. If you don’t need that much TLC from us (or you are simply too busy), we’ll be more than happy to scale back to fit your needs.
7. Optimize
After 30 days of collecting campaign data and feedback from the monthly reporting call, the digital marketing team will start making adjustments to the campaigns to improve performance. Adjustments may include but are not limited to: new ad copy, new creative, keyword additions and exclusions, bid adjustments, landing page revisions. Optimizations will be made on a weekly basis and will continue on for the entirety of our partnership!